Does this sound familiar:
"I need to get more clients to buy my XYZ product/service! HALP!"
Ok, Boo, but here's the thing:
If you set up your business correctly, in that you create Customers instead of simply Buyers, this whole slog on the marketing hamster wheel becomes a whole lot easier.
Because you're not always trying to convince skeptical, cold prospects to buy your stuff.
Think about it like this:
Convincing your spouse of three decades to go on a date with you is a WHOLE lot easier than approaching a total stranger.
Sure, if you're extremely good looking, study the "pick up game", or approach a "hungry prospect", you can land dates that way. But it's a lot less of a sure thing. And it takes a lot more work.
The simple solution?
And for those not in the know, continuity simply means a subscription-based model. So think netflix, insurance, certain supplements, quarterly boxes, or anything else that gets billed and shipped on a regular basis.
So instead of a new buyer equaling one sale, a single buyer can equal dozens and dozens over the course of a few years.
"The Six-Figure 'Coughing and Sneezing" Marketing Funnel"
Here it is in all its simple glory:
1) Target "hyper-coughers" and "hyper-sneezers", the people who are plagued by colds and allergies and go through a lot of tissues each month...
2) Sell them on a subscription-based model, where you'll deliver, to their doorstep, an extremely high-grade tissue that doesn't leave your teeny weeny nose holes all red and "ouchy"...
3) Sell the new names on your list other products that they're likely to want to buy...
And because they raised their hand and said "I have the coughing and sneezing problem", you know they'll buy more products solving that problem.
So you could sell them:
"Designer" tissue holders (if that's even a thing)
Cold and allergy medicine
Info-products on avoiding colds and allergies
Coupons to pharmacies
Chemical test kits (chemicals in the home being a cause of respiratory distress)
Natural, homeopathic, or homemade remedies
These were all just off the top of my head with a few garnered from good ol' google.
The truth is, when you have a continuity product, and a way to regularly communicate with your customers, they'll tell you what other solutions they want from you. That's the power of positioning yourself as the problem solver of your niche or industry.
Here's the thing:
I know none of you are likely to start a tissue business. That's not the point of this email. What is the point of this email is to show you how easy it is to come up with ideas. Implementing ideas, is what's really, really hard.
And that's the difference between the hyper-successful, and the whiners and "woe-is-me" types you encounter while going about your day.
So my advice (and yes, Coughy McGoo, I'm taking this advice myself) is to use this period of isolation to implement some ideas you've been keeping in your back pocket.
And on that note, here's a freebie for anyone wanting to get better at copywriting:
There, I uploaded a few proven sale letters I had in my swipe file for you to study, adapt, and profit from. I've added only a few so far, but I'll be updating it over the coming weeks and months. So if you're sitting at home, twiddling your toenails, and sick of bingeing netflix or watching the news, head over here: