The Wizard of Flaws

It’s easy to portray yourself as perfect on the internet. Especially when you’re a meditation, mindfulness, or yoga teacher.

You may think your audience wants you to be perfect.

The problem with being perfect is it’s just not believable.

And I don’t mean just personal perfection either. It’s also about your products and your services.

So if you have a flaw in your service (like you’re new and inexperienced say), you’re better off coming clean instead of trying to keep it hidden. In fact, when you do, you’re able to turn your flaw into a positive.

World-famous sales trainer, Barry Maher, calls it ‘making the skeleton dance’. As in:

If your family has a skeleton in the closet, you might as well make it dance.

So if you’re new, inexperienced, and don’t have any clients, you can say, “I’m very eager to get testimonials, referrals, and build my reputation. Plus, you’ll be my one and only focus.”

Are you super expensive? Easy, “I’m expensive because I take so much time and care with each of my clients.”

Have a 1-star Amazon review? “This book isn’t for everyone. But if you’re ____ and not ___ it’s perfect for you.”

Doing this provides baked-in credibility and believability. In the last example especially.

So go ahead, list your skeletons and make ‘em dance.

More dancin' here:

www.copybymccune.com/waitlist

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