Welcome to 2020, the year of the slacker.
That’s right my friends, slackership today is alive and well. And I don’t think slackership is anything to criticize or poo-poo or get rid of.
In fact, I think if you look back on history, you’ll see that the slacker has always won.
Even evolution in a way is a race of slackerhood (which organism can evolve to become the most efficient). Societies tend to run on slackerhood (cultures that offload their work to machines or animal labor). And, yes, businesses too (the most efficient business owner wins).
Now, a quick note:
Slacking does NOT mean being lazy.
Laziness is something to abhor and loathe and beat around the ears.
Slacking actually takes hard work. But it means working smart so that your hard work pays you in droves and sometimes for years.
Enter my favorite Zen monk. He’s a self-avowed slacker (I’ve heard him say so himself). But he works wicked hard to keep his monastery and various organizations afloat (as a side note, I donate a portion of all my sales to his Prison Project that goes into prisons in Michigan to teach inmates meditation. If you’d like to donate, even just $5, reply to this email and I’ll give you the info).
And I’m going to teach you a powerful content repurposing lesson, based on what I’ve observed from this monk.
I call it…
The Zen Monk Slacking System To Burping Out More Content Than Your Audience Can Chew
I’m going to show you exactly what he does, which is based around the Dharma talks he’s already giving to his students (power lesson alone right there). But you can easily adapt it to whatever content it is you do (whether that be video, audio, podcasting, emails, articles, etc).
Ok then, grab your shorts and lets go:
1) Film a 1-hour Dharma talk that he’s already giving to his students
2) Livestream this Dharma talk and solicit questions from the crowd (great way to do ‘backdoor’ market research and ensure your content is interesting to your audience)
3) Upload this Dharma talk to YouTube after the livestream with a link back to your site to drive traffic
4) Upload the audio onto Itunes as a podcast with a link to your site to drive traffic (at the end of every talk, they tell the audience how important donations are to the organization and how they can donate)
5) Imbed the YouTube video onto their blog (if you SEO optimize these, you’d probably get pretty good rankings after a while)
6) Automate those blogs to be sent out to your email subscriber list
So from a 1-hour Dharma talk he’s already giving, he gets all this content across various channels. Pretty cool.
But if that’s not enough, here are a few ways you could ratchet up the above and make even more content (IE what Poppa T would suggest if they were my client)!
1) Transcribe the talk and put the transcript on your site as a blog article
2) Send the transcript to your email subscriber list (one talk could be broken up into many emails)
3) Submit the transcript to article directories, like Ezinearticles com or Medium
4) Submit the transcript as a guest post to other blogs
5) Create a Joint Venture with another list owner with a similar audience and trade your transcript for a plug to your site (IE they get great content to send to their list and in exchange they plug you)
6) Turn the transcript (can package a few together) into a Kindle ebook (not going to be a huge money maker, but add CTA’s back to your site throughout and it could be a great source of traffic and leads)
7) Give a .PDF of your ebook away as a freebie to signing up to your list (and you can honestly say, “Sells for $X.XX in book stores, but you can get a free copy by signing up)
8) Send these transcripts to potential clients who are ‘on the fence’ about working with you
9) Create a press release (with transcript attached) and send to podcasts, radio, news, and other media sites to create a celebrity status
10) Simply sell the transcripts as premium products or give them away as bonuses for premium products
Now we’re really cooking.
What’s that? You want even MORE ways!?
Ok then greedy pants. In that case:
1) Hire content / article writers to write articles based on your talk / transcript (if you hire 3-4 writers and they all write 3-4 short articles, that’s 9-16 articles you can use however you want!)
2) Rinse and repeat all the places to post articles from above
3) If you’re feeling real ambitious, film yourself reading the articles (don’t make it obvious your reading articles, just act natural but use the articles as a script) and post the video to YouTube
4) Post the audio from you reading the articles onto Itunes as another podcast
Ok, that should be enough to get you started. At the very least, you should get the point and begin to formulate your own content repurposing system.
And yes, you can do all the above with emails too. This email, for example, I could easily adapt to an article (with a few minutes of work), then send that article to be a guest post, and record it as a podcast, etc, etc.
Which is what I suggest all my clients do when I write emails for them. Becuase it ain’t cheap to get me on your team. And even though the sales you make should pay for my services many times over (if you have a good offer and a responsive list), reusing the emails this way will only grow your list,making each email you send that much more profitable.
To get the ball rolling and find out what it will take to get me on your team, simply click ‘reply’, send me your info, and I’ll respond with details and next steps.
But know my time in January is very limited. So if you don’t contact me soon (like today probably), then you’ll have to wait until February or beyond.
In the meantime, audit the content you already have and using the list above come up with some ways to get more bang for you proverbial buck.
P.S. There's a ton of info and action steps in this email. If it's too much, just choose one or two things you can begin to do regularly and make that a habit. You can always expand from there.
And if you want my help, just hit reply.