In so many aspects of life, you never get to talk with your heroes and those your most respect. This is true for:
Pro and amateur athletes
And more and more...
The truth is that when people become "famous" or at least well-known and respected in their niche, they become much harder to reach.
Well 1) this ain't so true in the marketing world, and 2) this ain't true with marketers who really use email.
And I know for a fact because I've recently had email dialogue with not one, not two, not three... but FOUR of my marketing heroes.
Yes, I'm being overly-hypey.
Most of these "dialogues" were really just a few short snippets sent back and forth, with me sharing a fun tidbit with one A-List Copywriter (that avocados are fruits, and in fact, are classified as berries), asking a question to another, and always giving thanks and praise.
Why do I bring this up?
Because it's yet another "fringe" benefit of email marketing.
These uber successful business people, all of whom would feel extremely at ease talking on-stage at any event in the industry, were only accessible because they pop up in my email inbox regularly.
And because I've had some slight communication with them, I love them even more than I did when they were "teachers from afar".
Anywho... there's not too much more to say about this. Other than think of some ways you can be accessible to your audience, without diluting your all-valuable scarcity.
This week I have two events I'll be attending.
One is League Of Legends retreat where I'll be hobnobbing with internet celebs like James Wedmore... I'm actually working (sort of) at the event, which will be a cool way to meet people.
The other event is The Copywriter Club In Real Life (TCCIRL). This I'm going as a paid attendee. But there will still be many copywriting stars speaking and attending, such as Bond Halbert (Gary Halbert's son and the original recipient of "The Boron Letters"... which makes his entire life part of Direct-Response history) and Joanna Wiebe of Copyhacker fame.
I'm only bringing this up to brag and to let you know I'll be in and out of the office all week. So if I don't respond as quickly as I normally do, give me a break!
One last note:
There's a high chance that I'll meet a handful of prospective clients at these events, and most likely they'll be clients with a lot of work (the types of people who attend these events usually have big businesses with regular product launches, so they have a ton of need for copy).
So there's a chance that after this week I'll be heavily restricting my client intake. So if you want to get a consultation on the calendar before I put them "on hold", today is a great day to do it. Just hit reply to get started.
If not, no fear... If my time does book up, I'll open up a simple "waitlist" for anyone interested.