So no one seems to know whether coroney has caused 9k deaths or 180k deaths (in the US at least).
Which to me brings up two interesting problems (and neither problem is coroney).
Problem 1—People have no clue how to understand statistics.
I saw this from the get go. Because people kept saying “fifty and up is the most at-risk group”.
But the risk difference between a 50 year old and a 80 year old is huge.
You could just as easily say “20 and up” is the most at-risk group.
That’s 100% accurate.
But obviously 20 year olds have much lower risk compared to other age groups.
Which is why statistics are so easily weaponized for any aim.
Problem 2—Americans (and I won’t speak for the rest of the world) are way too fat and unhealthy. In fact, up to 50% of Americans have a pre-existing condition that makes them “at-risk” for coroney complications.
That’s like a farmer getting blight on his crops and claiming the blight is the problem.
It’s mono-cropping and unhealthy soils.
That's what creates conditions for blight to spread.
I’m not saying coroney isn’t a problem. And I’m not saying we shouldn’t use statistics.
My point is, don’t blame the water pouring into the ship.
Blame the holes.
That way, you can do something about it.
I doubt this added anything to your business life. But that’s ok. Because the way I can most help your business is as a hired-gun copywriter / consultant.
If you’d like to get me on your team, head here:
November is the earliest I’ll be able to take you on as a client. But if you sign up using the link above, you’ll be notified.
P.S. The whole 9,000 deaths thing is that 9,000 people have died solely due to coroney. All the other deaths had other "comorbidities". Which again shows the point that we don't understand statistics. Which is ok. Humans aren't wired to think in statistics. At least not most of us. We're wired to think in story, image, sense, and feeling. Which is why I love what I do. Because that's what good copy is all about. Ok, enough out of me. The waitlist link waits above.