My whole life I've loved stories. When I was but a babe, I urged my parents to read me 'Go Dog Go' probably a thousand times before bed. I devoured Lord of the Rings in elementary school. I wrote my own Bond-esque spy series. And I was the kid who brought a book to school and would get in trouble for reading while the teacher taught.
And as I grew, I began developing a taste for poetry, mythology, and stories driven by symbol.
It's the whole reason I got into copywriting.
Because of this, I've trained myself to see symbol and meaning all around me.
Like when Trump said he was going to "build a wall". It was very clear to me that a physical wall had little to do with it. He was simply using symbol to build vision of how he would stop his market's pain points (whether or not you think that is good, bad, or evil is a different matter entirely).
And right now there is a very interesting "symbol" slapping us all in the face (literally).
I am talking about masks.
Now I am not saying there is any woo-woo or mystical explanation for this symbol popping up. I don't mean to imply there's someone pulling the strings (though perhaps). All I'm saying is isn't it interesting?
Isn't it interesting how right now, when our political discourse is characterized by individuals not "seeing" the other side, not acknowledging their opponents as even human in many cases, and failing to start on the shared middle ground of humanity... that we are forced to wear masks.
We can't see one another's faces. See a smile. Or read whether or not they are happy, sad, mad, or Sinbad.
And really it doesn't matter whose side you are on. Whether you're fighting for black lives, blue lives, or beluga lives, the starting ground is always acknowledging that your "enemy" is human.
So yes, I for one find it interesting that the mask, a symbol that invokes medieval executioners... plague doctors... tricksters... heroes... villains... personality transformations... and being forced to "play a role"... is so prevalent right now.
When so many of the things it represents is also "in our faces".
So take off your metaphorical masks my friends. It's one of the bravest things you can do.
If you want me to conjure sales symbols that create enough meaning to compel buying decisions, head to my unmasked and vulnerable waitlist at the link below: