What copywriters won't tell you

There's a sneaky little secret most copywriters won't tell you.

I'm guilty of it too.

Because we often want to show off our knowledge.

Share some cool trick that can boost response.

Beat our chests about how great we are.

But here's the truth:

As many ways as there are to boost conversions... there are a million more ways to screw it up.

Which is one of the reasons to hire a copywriter.

Not only to make more money. But to be sure you don't shoot yourself in the foot. Like a story I recently heard about a list owner's doomed campaign.

During this ill-fated campaign, he lost HALF of his list to unsubscribes. A list that took years of sweat and tears to build.

And this wasn't a case of getting rid of low-quality leads. He had a good list. He simply abused them during this campaign. Sent them offers and messaging that were incongruent from what he ususally sent.

Which is a serious sin.

Obviously that's a horror story of epic proportions. Most of the time it won't be nearly that bad. But even if you don't see a drove of unsubscribes, poor copy can strangle your sales (and your brand image).

So  that is what copywriters won't tell you. That in many ways, hiring a copywriter is like hiring a bodyguard. They're there to keep you safe.

If you'd like me on your team as a safety net (one that jettisons your sales in the process), click the link below and fill out the form:

www.copybymccune.com/waitlist

If you qualify, you'll be notified the next time I have an opening in my schedule.

Tyler McCune

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