What daycare taught me about life and marketing

Many moons ago I worked as an after school "specialist".

Which basically means daycare attendant.

Ritzy I know.

The job was hair-pulling tough.

It was at a school in a neighboring town with a lot of low-income immigrant families. Which meant many of my kids had single parents who worked all day and only spoke Spanish. Which meant they had poor communication and social skills and were often misbehaved.

To be honest, I still can't believe I got hired for the gig. Who in their right mind would lock me in a room with 30+ unruly 8-year olds and expect it would be anything less than a shit show.

Even still, it was an experience I would never trade.

Because no matter how stressed I went home at the end of the night, the next day when I showed up, the kids would yell "Mr. Tiger" and hand me a picture they drew just for me.

You don't know a happy tear until you experience something like that.

It taught me a lot too.

About how different our experiences are.
How our school's are failing our youngins, and the two or three most misbehaved kids ruin it for the rest.
And, most of all, how silly it is to blame.

Because blaming an 8-year old for throwing a temper tantrum (because he didn't yet have the verbal or mental skills to negotiate a better solution) is like blaming a bear for tearing apart your car because you left a slim jim in the console.

It just don't make sense.

And the truth is, we're all just wounded children in adult's bodies.

You may get mad when someone cuts you off in traffic...

But that's just a kid who never learned not to cut in line.

You may turn red when someone litters..

But that's just a kid who never learned to pick up after themselves.

Your blood may boil when a colleague leaves you waiting on info you need...

But that's just a kid who never learned to turn in their homework on time.

We're all just wounded children.

Once you understand that, it's much easier to forgive. Both yourself and others.

It's much easier to sell to people too.

Not in a manipulative way. But because you're speaking to them on a deeper level. You are speaking to that little child inside them that just needs a hug.

If you're ready to speak to your prospects like that, get your squeeze on here:

www.copybymccune.com/waitlist

Tyler McCune

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