As an English major and self-avowed lover of language, few people win my affection like the almighty Shakespeare.
It's become a cliche to say, but he's likely the best writer in the English language as far as Yours Humbly can tell.
And there's a lot I can say about him and his witty ways.
The fact that he layered meaning so that just a few sentences can be analyzed fruitfully for hours.
That he understood the human condition as well as some modern day psychologists.
His ability to pen biting insults that never fail to get a chuckle (seriously, Shakespeare was the master at name calling).
But since it's Friday, I'll forego the literature lesson and give you something short and inspirational.
It's about pivoting.
My boy Willy Shake will set me up:
"The course of true love never did run smooth"
(from A Midsummer's Night's Dream)
And this goes way beyond romantic love.
In fact, I think this perfectly applies to business.
If you're truly pursuing a business you're passionate about (one you could say that's your true love), it's not likely to be a smooth ride.
Especially not in the beginning.
Which is something I think a lot of successful business owners hide. Which makes sense. There's a lot of power in 'keeping up appearances'.
But after studying many successful business owners, one thing I've noticed is their commitment to success. They don't get caught in failure. They keep their eye on the prize and move forward.
Even if that means pivoting.
And even if pivoting means leaving behind work and starting over from scratch.
Because the smartest business owners understand you're never starting over from scratch. Everything you've done is an asset. Whether or not you have anything to show.
Because what you're ultimately building is your skill set. Your network. And your ability to problem solve.
All this to say:
If things are running rough, keep going. There's always rough patches on the way to the top of the mountain.
At the same time, if the path you're walking won't take you to the top of the mountain, don't be afraid to change course. Even if it means walking back to the start of the path.
And it's a good time to pivot with it being the New Year and all.
In fact, I have a few pivots lined up. Which I'll be talking about in more depth soon.
If you're on my list, this pivot won't mean too much to you. I'll still be sending daily tips about marketing and growing your business (if you enjoy these tips, let me know... encouragement helps, even for Yours Cocky).
If you're one of my clients, I'll still be offering email and sales page copywriting services (one of my pivots is to offer only email and sales page copy, IE specializing even more than I am now).
My main pivot will be in which ponds I fish in. After a few months as the 'copywriter for meditation teachers', I've realized that's not my path up the mountain.
For a variety of reasons. Which I'll fill you in on soon.
In the meantime, just know that if Yours Obstinate can pivot, so can you.
Ok, if I keep going this email will end up longer than Macbeth's "tomorrow and tomorrow and tomorrow" speech. And I promised not to bore you.
So go forth and let not the bumps stop your wagon.
And remember when it gets rough, that I've got your back.
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