“Your boos mean nothing. I’ve seen what you cheer for.”
— Rick Sanchez, The Smartest Man In The Universe
Early on in your biz you have a choice to make--
You can be the “face” of your brand…
Or you can fade into the background, write under a penname, or even hire a “guru” to do your dirty work.
There are no wrong decisions. It’s all what you want.
But it brings up an interesting point:
If you’re the face of your brand, you have to grow thick skin quick. Because every time you put something out—be it an email, a product, a podcast interview or whatever—you open yourself up to criticism and condemnation.
And just one bit of condemnation can knock people off their course (I’ve seen it before and it will happen again).
So what to do?
Well if you’re going to put out daily emails… or have any kind of regular content, the quote from Rick Sanchez at the top of this email must become part of your psychology.
Because the fact is, if you’re a thinker and you have something of value, most people won’t get it.
That’s why Jersey Shore is more popular than Shakespeare.
It’s also why McDonald’s & Starbucks are the two top “restaurant” chains in the US even though there are places that serve way better burgers and coffee for not even that much more money.
So if you’ve been letting fear of criticism get in the way of starting your marketing, let the fear go.
If I can do it, you can too.
Cuz I hate being the center of attention. I don’t even like celebrating my birthday. In fact, I usually tell people “My mom did all the work, call her.”
If you’re the same, just know you’ll likely hear 10x more admiration than criticism.
And then it will become fun.
Especially when people all over the world start telling you they enjoy your emails and it helps them.
And other people will ask you when your product is coming out (in other words, they’ll ask you to sell them stuff).
At least that’s been my experience.
Of course, I work my ass off getting better at writing copy each day. Which helps.
So, if you want me to rub some of my email juju all over your brand (less dirty than it sounds), here's the magical link: https://www.copybymccune.com