When making money doesn't matter

The other day I was on a call with a potential client. And as any good salesperson would do, I started digging & trying to find out what this project really meant to him.

You see, he was already a successful business owner. He had a great lifestyle. Didn't work around the clock. And was doing something he enjoyed.

So then why was he talking to me about starting something new?

Because, as he said:

"This is a passion project. If I don't succeed, it's really just a personal failure. It won't change my lifestyle in any way."

Which is the place I think we should all shoot for. To be in a position where it success is not a monetary value. But a personal goal.


Because if you're always driven by money. If you always want to grow your bottomline. If the only word on your tongue is "scale"...

It seems to me you missed the point of this whole entrepreneur thing.

That doesn't mean growing you business and making more money is bad.

It just means that when your life is ruled by your business, instead of your business being ruled by your life, you may be overstepping.

However, most people aren't quite in that position. And for them, growing their business, scaling, making more, and working less, is a stellar goal.

Because that's what allows you to spend more time doing the things you love.

Like hanging with your family.
Or surfing.
Or simply goofing off.

For help doing more of that, hop here:

www.copybymccune.com/waitlist

Tyler McCune

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