Long ago when the skies were still blue and the rivers were made of chocolate... your pal Tyler LOVED to argue.
Ok, truth is I still do.
There's just something about taking a stand on a topic and having others try to intellectually tear you down. In fact, I'll argue one side one day... and the opposite side the next.
Just for sport.
But I've smartened up over the years. I've learned there are just some beehives that aren't worth shaking.
One of those is politics.
You see, politics is so interconnected with every facet of our lives... hitting such deeply ingrained wounds... that arguing over it is doomed from the start.
Why is it doomed?
Well, for starters, people make up their minds quite early in their life. They're not thinking through important topics every day, like whether capitalism or socialism is a better economic system.
And even though this ruins my sport of argument, it's actually a very good thing for humans.
Why you ask?
You see, if you had to recreate your principles every time you made a decision, it would take hours to do anything.
Heck — just going to the grocery store would be a battle.
Fruit Loops or Cheerios?
Vegan or Paleo?
Gluten or Non-Gluten?
Luckily, that 'tis not the question.
Because you've already made up your mind on what you like to eat. Which doesn't mean you can't change your mind. Or be uncertain. Or like both Fruit Loops and Cheerios.
People know what they like and what they don't.
Once you realize that, selling to them becomes a whole lot easier.
Because you aren't trying to change their minds.
You're using their "programming", that's already in place, to inspire them to take action.
Speaking of taking action:
If you'd like to discuss your next copywriting project with me, to see if it's something I can help you with, head to my waitlist at the link below.
When I have an opening in my schedule, I will send an email your way letting you know.