Why free traffic opt-ins suck to build your business

In 2020, relying on opt-ins to grow your business is like an oil tycoon taking a shovel to the desert hoping to strike it rich.

And that goes double for free traffic.

“Buh, buh, Tyler…” You say, “But you use opt-ins and free traffic.”

True my Dear Watson. But I don’t *rely* on it.

In fact, I don’t rely on my Copy By McCune list at all. I could stop sending emails tomorrow and financially be a-ok serving the clients I currently have.

If I absolutely had to earn money through my list, it’d be buyer leads and paid traffic all the way.

Think of it like this:

If I stuck a gun to your head and told you you had to build a profitable business in the next month, what would you do?

Would you put up an opt-in page and drive traffic to it with podcast appearances and guest posts?

Unlikely.

Unless you were ok attracting freebie-seeking mooches who only took their credit cards out to buy new Fortnite skins.

Instead, you’d make an irresistible offer solving your markets #1 hot-button pain-point. Sell it via incredibly enticing copy. And drive as much “bleeding-neck” traffic as inhumanly possible to it.

Because marketing isn’t about attracting everyone.

It’s about qualifying those who will be your very best buyers and put the most dough in your breadbasket.

Anyway, if you currently rely on free traffic and opt-ins, it probably doesn’t make sense for you to hire me as my fees would be too high. (Unless you are getting a ton of high-quality traffic. If so, hit me up and tell me your secrets.)

If you have lots of buyer leads and you want my help converting them into repeat customers to boost your LTV and give you even more green men you can use to buy more traffic, go here:

https://www.copybymccune.com/

Tyler McCune

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