Why I imbibe 'la purga' once a month at least

A what-feels-like-a-lifetime ago, I really started cracking down on my marketing, copywriting, and business stud-ies (yes... Poppa puts the STUD in studies).

Now, for context, one of my greatest strengths is my ability to learn. And what I've realized this largely boils down to is my ability to quickly cut through the Bull Shirt and find 'Gurus' who are actually effective. In other words, I quickly tire of the surface level pandering you see on Facebook Lives and webinars, where the "ecks-spert" is only King or Queen in the land of the blind (chuckle once if you get the reference).

It reminds me of something Jim Camp once said when asked if he studied the popular Sales Guru's:

"I only studied them as long as I could afford to fail."

I have tons of drawbacks and flaws don't get me wrong. But my ability to learn has become like a superpower to me.

It was a superpower when I was studying literature and poetry in college and consistently wrote 'top-tier' stuff according to my teachers and colleagues (one teacher even remarked that one of my poems made her want to start writing again).

It was a superpower when I became obsessed with handstands, movement, and rock climbing.

And it's a superpower now that much of my days are spent studying marketing and copywriting.

Now, I'm not saying this to brag (much). I'm saying it because I want to talk about something I've learned about learning. That is:

Learning happens in steps. Like walking up stairs. You may be able to jump 2 or 3 steps. But the safest and surest way to climb is to take it one step at a time.

Ok, maybe this seems obvious to you. But after going deep into learning various subjects (the three I said above barely scratch the surface of what my curious mind gets me into), it's crystal clear in my head.

Take handstands for example. It took me some studying, but eventually I found some of the top handstand artists in the world (guys and gals who can do one-armed HS, HS pushups, and have traveled the world learning from circus artists and such).

And what came up over and over again between these legitimate Experts was:

1) Focus on hand/wrist strength and flexibility
2) Focus on shoulder strength and flexibility
3) Spend a lot of time upside down in handstands, whether against the wall or freestanding

What strikes me about this list is that it's totally brain-dead obvious and simple. In fact, between the Handstand Artists I follow, none of them taught any HS 'tricks' or HS 'hacks' or nuffin' like that. They all just broke it down to raw, wriggling principles and said master those first.

And, needless to say, when I started doing hand/wrist exercises daily, and shoulder exercises regularly, and spending a ton of time upside down against a wall... my handstand ability shot through the roof.

Whodathunkit?

But the thing is that those exercises are fairly boring. A lot less exciting than kicking up into a handstand or walking across the room upside down. But now that I understand where these exercises are taking me, they've become quite enjoyable. There's a nuance there that I was missing before.

Anywho, another 'raw, wriggling principle' I heard from many a successful business owner is to get all your various thoughts and ideas down on a piece of paper so they're not taking up any conscious or subconscious attention. That way, you can focus on the most important matters at hand.

I call this process "La Purga" which means "The Purge".

Basically, I purge all the ideas, goals, plans, strategies, what have you, for my business. Some of them get thrown out. Some of them get put on the 'backburner'. And some of them get added to the 'to-do' list.

If I didn't do that, I don't think I'd be nearly productive as I am (and I'd also probably go crazy). Something to think about and try anyway. In fact, I should really be upping the ante to doing it once a week.
More:

If your "la purga" list contains something like "ramp up email sales", then my services can potentially help. To find out, simply reply to this email with your info. If it seems like the right fit, we'll book a risk-free consultation to discuss project details.

If at that time we decide it's not the right fit, I'll try to point you to someone who can help. Just hit reply to get your email lovin'.

Tyler McCune

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