There's a 14 minute recording of John Carlton at a seminar where he says (and I'm quoting from memory):
"I like to think of my prospect as an 800-pound somnambulant slob. Oozing all over the couch. They haven't stood up in weeks. So not only is it difficult for them to pick up the phone and order, it's difficult for them to just get off the couch."
Not a pretty sight by any means.
But motivating for sure.
Especially when writing direct-mail to cold markets.
So to get them to order, he had to write with a force strong enough to move an 800-pound somnambulant slob from its slumber.
With email, it's a bit different.
I still think his image is good as a motivator.
But there's a different image I think is even more apt.
And that is to think of your subscribers as gnats. And yes, that's how I think of you.
Not because you're not smart. Everyone's smart in their own way.
But because there are so many distractions.
It's not just a million other emails crowding your inbox.
It's the 16 tabs you have open. The kids screaming and pulling your hair. Your dog barking. UPS at the door. Seeing if Amazon has the latest book in the series. And on and on and on...
I know that with all that stuff going on, your attention dwindles to a gnat-like murmur.
But here's the kicker:
Just like John Carlton was being way over the top with his image, clearly I am too.
I only try to attract good, salt-of-the-earth, business types on my list. And if you're running a successful business, chances are good you can pay attention long enough to read an email.
So here's why I imagine you as a gnat:
I know that every day, from any email I send, you can click that unsubscribe button never to hear from your old pal Tiger again.
So I view you as a gnat.
Flitting all over the place.
Attention oozing all over like a tipped pot of honey.
Not too mention the 24 hour lifespan.
One day you're here... next you're gone.
Just like a gnat.
It's the same with your list too.
It only takes one email to lose them.
So if you're ready for your old pal Tiger to slash and claw your copy til it's unbearably good... heed this:
Until Friday, April 24th at Midnight EDT, I will be booking calls for any qualified person that would like to discuss my new offer:
*The Unlimited Email Extravaganza*
Where I will write all the emails you need, plus some other copy for good measure, for one simple monthly price (1-month commitment if you book a call during launch).
Not sure if you qualify?
Ask yourself this:
Do you need lots of email copy written?
Do you have a marketing budget?
If "Yes", then reply to this email to find out.
The deadline to do so is Friday, April 24th at Midnight EDT.
After that it will be too late.