I have a little secret for you. And this secret is why many people hate email marketing.
The reason is because the majority of emails people send out suck donkey bawlz.
Sorry for the visceral image… but someone had to say it.
The reason they suck donkey bawlz is because most businesses send emails with only one goal in mind:
Which is fine. I’m not going to poopoo anyone making sales. Especially when they sell a quality product or service that helps their market live better lives. But viewing emails as just a conversion medium… and not a medium that allows you to build bonds and enrich the lives of those on your list is a FLAGRANT foul.
Enter subject lines like:
[LAST CHANCE ON THIS 99% OFF SALE]
The crazy part:
It’s not just big ecomm stores doing this. I see A-list copywriters and marketers I greatly respect use this kind of email. Which is most likely proof postive it works to put a few sheckles in your coin purse.
But it’s also proof positive that even “top dawgz” aren’t playing the long game. They’re making some [LAST CHANCE] sales, but are hurting their positioning in the long run. They’re not focused on writing emails and subject lines people want to open and read… nor are they focused on creating better, more interesting offers people want to buy from.
Instead, they’re relying on FOMO and scarcity to propel you into a purchase.
Not that there's anything wrong with FOMO. FOMO helps get stuff done.
But there are other, more clever and subtle ways to inject scarcity and ramp up the ticking clock feeling.
Such as how you structure your emails over the days, weeks and months. The nitty-gritty of how to do this will depend heavily on your offer, strategy, and sales cycle.
It’s also something I’ll help you with when you join the “prototype” phase of my Email Audit service. When you send me your emails, I’ll not only critique them individually, but show you how to link them together to create more momentum…
… which, yes, will result in more sales over the short term… but I’ll also do it in a way that’s designed to “presell” skeptics, so that your sales balloon over the long term.
To get my help, hit ‘reply’ and spill the frijoles on what you need.