AHA WARNING: Two dogs were harmed in the making of this email
Recently my cousin and her husband visited from Louisiana. They came to visit my nearly 100-year old grandmother (as when someone in your family is that old, you never know when you will get another chance to see them).
But while they were away from home, something sad happened.
What was it?
Well as you can probably guess from my gruesome subject line, it involved the death of a dog (sadly two dogs in fact).
Now I should note for the quivering masses, that despite the subject matter, we love animals around these parts. My dog is pampered and spoiled more than most children. He sleeps in my bed whenever he wants to, lays in the sunshine half the day, and eats more nutritious meals than most humans I know.
My cousins love animals too. In fact, their home and property very much has a “farm vibe”.
And occasionally on farms, things die.
While they were visiting, here is what happened:
One of their dogs (who is big and has a mean streak, though has never done anything quite like this in the past) went insane and attacked their small dog, leaving puncture wounds and gnarly gashes on her back, neck and shoulders. (They showed me pictures, and it was not pretty.)
To make matters worse, my cousins don’t have a ton of extra money (they live in an extremely rural area -- hence
why I jokingly called them "hicks" --, are supported by the husband who works construction, and have four kids, one of whom is going to college next year). So they have to watch their budget like a velociraptor.
So instead of having their kids immediately bring the dog to an emergency vet clinic, they elected to wait until a friend could go over the next day and give the dog antibiotics and care.
Unfortunately, it was too late as the dog passed away.
Now before you write hate mail telling me that is bad doggy parenting or whatever, I honestly don’t think the poor pup would’ve survived either way. It clearly had some internal damage (most likely the big dog took it in its jaws and shook it as big dogs are apt to do. We are not entirely sure as this all happened when nobody was home).
Plus, I sorta agree with you.
Despite the fact I feel for my cousins and know they want nothing but the best for their animals, if it were me, I would’ve taken out a loan or sold a kidney to bring my dog to the vet, even though it was unlikely to have helped.
Otherwise, I would’ve been haunted for the rest of my days.
I can just imagine waking up in the middle of the night and thinking about my decision, never being able to quite put the image away.
It is literally haunting.
Which is the point of why I am telling you this story.
Unlike other copywriters and business owners, I am not wholly driven by money, wealth, luxury, and all that jazz. But I am driven to provide the best life for my dog, friends, and family (and help my clients provide the best life for their friends and family too).
Maybe I am weak, but I don't think I could handle the emotional toll it would take deciding between spending in the red... or saving your dog's life. Between making the car payment, or seeing something you love suffer.
Which is one of the reasons I work so hard.
So I can take my friends out to eat and not worry about picking up the check. Or order my dog a bucket of new toys and see his eyes light up with joy. And be able to make those decisions without worrying about racking up debt.
Unfortunately, my cousins aren’t there. They do have to think about every little purchase. And so their dog passed away. And to make matters worse, they will have to put down the dog that did it.
So not only are they losing one dog, they are losing two.
Thus is life.
It’s also one of the reasons I strive to help my clients amass wealth. So that they don’t have to find themselves in such tricky situations.
So they have streams of income and buckets of cash stored away for just such a time.
Because the more people live "in the green"... and the more they enjoy their business (and thus, are less stressed), the kinder and more uplifting they can be.
And that is what drives me.
Which brings us to the offer:
If you currently have some copy that is falling flat, and you’d like my eyes on it to boost your response, creating an asset to your business that can bring in lots of extra cash over the coming weeks and months, head to the link below:
Pay the $284 I am currently charging for critiques (up to 10 emails, 1 sales page, two opt-in pages, or a combination of the three), and I will reach out to you with details and next steps.
Deadline to do so is tomorrow, Friday June 3rd at 5 PM PDT
P.S. I will ask you to fill out a short questionnaire before your critique in order to better understand your market, offer, goals, etc. This questionnaire is the abridged version of the questionnaire I give to every new client (which I have been told is quite valuable and worth money in and of itself as it forces you to get clear on many important aspects of your marketing). To get it along with the critiques, head here: