Why non-copywriters should study great sales letters

If you want to get good at writing copy, hands down the best thing to do is study ads and sales letters that kicked butt.

Pretty obvious right?

It's like saying if you want to write great poetry, study Shakespeare, Ellen Bass, and Edgar Allen Poe.

But there's a strong case to be made for non-copywriters in business to study great sales letters too. And it's not just so they know what good copy looks like so they can hire a good copywriter and give valuable feedback (though that is a good reason too).

It's because studying great sales letters gives you a huge insight into crafting irresistible offers.

You see, a lot of great sales letters aren't winners because "wowza I can't believe how he put those words together" showmanship. A lot of great sales letters are winners because of the idea driving the offer.

So by studying winning sales letters, and specifically how the offers are structured to have built-in credibility and sales appeal, you will learn a lot about how great marketers think.

Do it enough, you'll start thinking like a great marketer too.

Because great marketers don't build an offer that just solves a problem or scratches an itch.

They create offers that are so irresistibly good, it's easier to say "yes" than "no".

On that note:

If you have a good offer, and need great copy to make it fly off the shelves, head to my waitlist at the link below:

www.copybymccune.com/waitlist

If you qualify, you'll be added to the list, and will be notified next time I have an opening in my schedule.

Just a note: If you are interested in hiring me, I suggest you get on the list today. All this studying I've been doing is giving me lots of ideas for offers of my very own. And once I start launching those (in various niches), I may close down my client pipeline for a while (already have too many people after my precious time).

And if that happens, only people on the waiting list will have the ability to hire me.

Could be weeks or months from now. Just depends. But either way, you've been warned.

Ok, go ahead and click that link.

Tomorrow I have another freelance copywriting horror story for you to nom on...

Tyler McCune

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