Why your copy makes me say "so what?"

One thing about good copy is it's always going deeper.

Going deeper into the market. Into the offer. Into the prospect. And into the emotions that make them whip out their wallet and pay you the big bucks.

Which is why really good copy leaves zero to the imagination when it comes to outcomes. Everything is spelled out for you.

So when it's good copy you know that:

Clean carpets means no embarrassment when your in-laws come to visit (and no fighting with wifey to boot).
A rippling six-pack means girls swooning over you at the beach (and making other Chadbros jealous).
Getting the latest tech means you're one of an elite few smart enough to adopt early (proving once and for all it really is them who sucks and not you).

So what about other copy. Copy that makes you say: "So what?"

Well that copy is focused on features and surface benefits. It never goes deeper into what those benefits mean. It doesn't spell out the benefit of the benefit.

So what's the solution?

Well in a way, I spilled the beans in the subject line.

To find the deeper benefit, all you have to do is ask yourself "So what?"

So what they'll be stronger?
So what their skin will be clearer?
So what they'll be healthier?

You see, people don't want to be strong, handsome, and healthy... they want power, status, and to feel good.

When you hit those deep emotions, the ones that resonate with your prospect, you're a lot more likely to inspire them to take action.

One way to do that is to get a fresh set of eyes on your emails. Yes that can boost conversions. But it will also make sure you're not sending any spammy stinkers.

So not only will you make more money, you'll have greater piece of mind.

And for a limited time I'm offering to critique five of your emails for the obnoxiously low $50.

If you're interested, reserve your critiques by paying here:

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=536ACAK9EVYWN

Tyler McCune



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