Woe to the most qualified

A little while back I was working with a client — this is back when I was doing consulting — who was extremely qualified at what she did (both by being educated in her field and by having tons of ‘real-life’ experience). 

But she was struggling to take those qualifications and turn it into paying gigs. For context, she was transfering from a Full-Time corporate job and was in the process of making her side hustle her main boo. 

She was actually quite peeved about it. Almost everytime we talked she would go off on a mini-rant about how people with far less skills and experience were clearly more succesfful than her. 

On one hand, I totally get her frustration. She had a great service that actually helped people (I spoke with a few of her clients and it was some of the most gushing praise I’ve ever heard). 

On the other, it doesn’t surpise me for a hot little second. Because it’s almost never the most qualified person who wins. It’s the one who can market themselves the best. 

Look at our Demander in Chief, El Jefe Chump. Definitely not the most qualified (neither was Shilary, which further proves the point). 

So to win, you have to position yourself as a leader and someone worth listening too. Then just show people the problems they’re facing and how you help to solve them. 

And, Yes Geronimo, in my completely biased opinion, email is the best way for most people to do that. 

Message me back and we can talk about plugging my email system into your business. 

Tyler McCune

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