It’s true. It may be a weird concept, but sometimes, being totally honest is completely unbelievable. It’s not because people think you’re a liar. And it’s not because people don’t want to believe (ask any cult leader. People love to believe).
It’s because your claims are too good to be true. Even when they are true.
The solution for this can be quite complex. Copywriters spend years and decades learning how to make their claims believable. So unfortunately, there's no Copy by McCune Certified Quick Fix ©.
But here are a few things you can try:
1) make claims your audience already believes or wants to believe (make it easy for them... which is why understanding your audience is so important)
2) use proof (stats, data, anecdote, anything that shows what you're saying is true)
3) higher a copywriter to inject proof and credibility for you
And if you want to hire a copywriter for the low, low price of $354, there's no better option than my Copy Audit package. Learn more here:
P.S. As I mentioned in my email yesterday, I'm cookin' up some DIY-based marketing products. Do me a favor and 1) hit reply and 2) tell me what major pain in the bootyus problem(s) you'd like solved with an affordable DIY product. Make sense? If not, hit reply and ask away!