Most people think of Youtube as a purveyor of fine (and not so fine) videos.
In other words, they think of the video as the product.
According to the insiders at Youtube…
Tis not so.
The real “product” is the algorithm. It’s the ability to get the right video in front of the right person at the right time.
And this has caused a boatload of problems for Youtube. And even more problems for society at large.
Because at a ceratin point, Youtube’s #1 KPI was hours watched.
In fact, their goal was to hit 1 Billion hours per day.
(Which, btw, is over a hundred thousand years.)
To hit this goal (which they did in 2017) every decision they made had to maximize time watched.
So every design choice… every bit of programming… every PR move… was to get you and me to spend more time sitting in front of teh computer falling down the rabbit hole.
Which got me thinking…
Maybe the algorithm isn’t the end product.
Maybe the end product is us?
Anyway, this is all very useful information to any business owner.
Because Youtube, with their 1,000+ employees… 11-figures in annual sales… some of the smartest tech and business minds… and literally the entire internet worth of data at their fingertips…
Still drilled down to one metric.
You might call it “The One Metric To Rule Them All”.
At least you might call it that if you’re a dork like me.
So if Youtube,—with all their resources—chose to focus on one measly metric… might be smart for the bootstrap entrepreneur (and freelance copywriter) to follow suit.
Food for thought at least.
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