Every Sunday I tune into a live-streamed talk given by a Zen monk from Battle Creek, Michigan.
He’s an old white guy in his 70s who rode the new age wave back in the day.
He’s a very compelling personality believe it or not.
And like most compelling personalities, he has lots of his own “isms” of little words and phrases he repeats over and over again, that have essentially become part of his persona and personal brand (I’m sure he doesn’t think of it in those terms).
It’s strange how many of his “isms” connect to business and marketing.
In fact, one of his favorite “isms” mirrors an old school copywriting principle.
Copywriters call it The Robert Coller Principle of joining the conversation in your prospect’s head.
Our Zen monk calls it meeting people where they’re at.
And meeting people where they’re at means moving from where you’re at. Not guarding your bunkers of beliefs and feelings. Finding out what is important to the other person, instead of thinking of what is important to you.
Which is the hardest part of copywriting as far as I can tell.
It’s almost takse Vulcan mind-meld levels of empathy. Which is why visualizing yourself in the life of the prospect is so powerful.
You can also answer some key questions to better understand your prospect.
Like the questions I ask every critique client to answer. Not only do I need to know it to give them a proper critique, but it actually helps them get clear on who they’re writing to.
Right now, you can get a critique at no cost other than emailing your list promoting my opt-in page.
To qualify, you must have a list of business owners you contact regularly.
Message me for more details if you’re interested.